A Canadian bakery is stirring up controversy with a pair of gender-based bread loaves — one made and labelled for women, the other for men — that have hit the shelves of local Loblaws, Sobeys and No Frills locations.
Stonemill Bakehouse, a Toronto-based bakery, is selling “milder,” “light-textured” hemp and quinoa bread stuffed with vitamin D and calcium and packaged in a pink-accented bag for women. A matching “hearty” barley and rye version with protein and fibre is targeted at men.
The products signal an emerging trend of gearing food toward specific genders, say experts, who have noticed everything from chocolate to protein bars being made and marketed for men or women. This has prompted criticism on social media, with questions raised about the morals and motivation behind gender-based foods, even the need for them.
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