With the growing trend of soft sweet baked goods, such as donuts and panettone, producers are facing the challenge of quality goods with optimal texture and longer freshness. In response to this global trend, Puratos has launched Soft’r Melting, a technology that addresses the unique combination of the four key texture properties: ideal softness, high moistness without gumminess, excellent resilience and short bite.
Freshness in donuts
“American styele” donuts are becoming increasingly popular with coffee and donut shops, as well as retail being the main distributors. A reason for the growing demand for donuts is that consumers are looking for food products offer greater eating pleasure. In addition, consumers want fresh products all day long. The Soft’r Melting technology helps donut producers to satisfy these consumer demands. Donuts made with Soft’r Melting technology stay fresher much longer than ordinary donuts found on the market. This results in a longer logistic shelf life, which allows producers of donuts to reach more customers and provide them donuts with the desired quality and fresh donuts around the clock.
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