Every day since Calvin Coolidge was president, there’s been a free cookie, pastry or coffee-cake for anyone who walks into Beaverton Bakery, located in the heart of Beaverton.
This friendly nod to customers is one of the many little things Beaverton Bakery does that makes it one of the best known “small town” bakeries in Oregon.
When advertisers talk about strong brands, they almost always default into the familiar fables of Starbucks, Apple or Harley Davidson. But those stories often ring hollow to the businesses who don’t play in the Fortune 500.
Beaverton Bakery is evidence the same important branding values that work for Starbucks works for them.
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