Afraid your products are a bore? Don’t be. Yawn-inducing snacks are all the rage right now. In today’s world where consumers are obsessed with optimizing their health and well-being, sleep is taking center stage as the latest wellness trend. Counting sheep is over. Consumers are turning to technology, tools and foods to improve their chances of a good night’s sleep.
The modern lifestyle, characterized by stress, screen time and irregular schedules, has led to widespread sleep issues. With consumers being more health-conscious than ever, the importance of sleep for overall well-being is commonplace. According to McKinsey, sleep ranks as the second-highest health and wellness priority for consumers. No wonder, considering quality sleep is linked to better mental health, improved cognitive function and enhanced physical health. Consequently, consumers are looking for ways to enhance their sleep.
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