With a brand new brick and mortar location coming to Divisadero, Wholesome Bakery is poised to become the city’s most prominent bakery dedicated to vegan, gluten-free baked goods. Owner Mandy Harper, who founded Wholesome in 2009, hopes her store at 1001 Page — directly across from the Page bar and a brand new Sightglass Coffee shop — will open in October.
Like most specialty bakeries, Wholesome Bakery has operated wholesale, selling goods to Rainbow Grocery, Valencia Street Whole Foods, and other clients. Last year, Harper’s operation expanded to include a small counter inside Mission District outdoor store Alite, a few blocks from Wholesome’s commercial kitchen. Her cookies, brownies, and cupcakes in particular have built a following there. But with the new location, Harper can serve baked goods fresh from the oven, when they’re at their most tempting.
“The lovely smell and warmth that comes out of our kitchen will be part of our sit-down retail space,” the baker says, a key component that’s been missing from Wholesome and its ilk, whose products are often prepackaged or pushed to the side of the pastry case.
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