BUFFALO, N.Y. – With consumers growing ever-more mindful about the quantity and types of ingredients in their food, Rich Products Corporation is introducing a new lineup of “clean-label” dessert products and components designed to help meet the increasing demand for simpler, more recognizable ingredients.
The entire line of new products falls under the label, “Simply,” to reflect the more-minimalist, clean-label concept. The umbrella tagline developed for the new array of Simply products is equally succinct, reading: “Simply made with you in mind.”
The portfolio features fully finished cakes and cheesecakes, which are marketed under Rich’s Our Specialty® brand, including: Our Specialty Simply Chocolate Cheesecake, Our Specialty Simply Black & White Cheesecake, and Our Specialty Simply New York Style Cheesecake, as well as Our Specialty Simply Vanilla Cake and Our Specialty Simply Chocolate Cake.
Additionally, the new line includes Simply Allen® Uniced Cakes, available in chocolate and vanilla 5-, 7- and 8-inch cupcakes and half-sheet cakes, as well as Simply Bettercreme® Whipped Icing in chocolate and vanilla, and in pre-whipped colors including: pink, yellow, orange, blue and green.
“A large majority of U.S. consumers believe most of the ingredients on a food label should be items they easily recognize and would use at home,” said Rich’s Courtney Erickson, Associate Marketing Manager-Shopper Marketing in the company’s In-Store Bakery & Deli Division.
“People are showing us they have rising expectations about clear labeling for products, as well as about what’s inside the package. Our new Simply desserts are a dramatic move in that direction, while still delivering on superior quality and delicious indulgence. We’ve achieved classic cheesecake quality, and indulgent dessert cake excellence, using ingredients shoppers know and trust.”
The Shift to Clean Label
Rich’s defines clean label products as those void of ingredients that, through the voice of its customers and consumers, the company has deemed to be the “most-sensitive.” As part of a larger Health & Authenticity strategy, Rich’s has established its own Clean Label Guideline that is aligned with the growing market demand for products that are made with ingredients consumers know and trust.
The new Simply portfolio meets Rich’s definition of Clean Label. The items contain no High Fructose Corn Syrup (HFCS), artificial colors or flavors, or bleached flour. The products also use cage-free eggs, which reflects a major, albeit gradual, shift in U.S. food manufacturing.
“The introduction of the Simply line of desserts and dessert components is a logical step toward meeting the new consumer demand for simpler, more recognizable ingredients,” said Erickson.
“Research shows that more than 75 percent of shoppers have a more-positive perception of brands that remove artificial flavors, and that three-quarters also tend to read product labels before they make their purchases. That’s potentially a lot of influence in the buying decision.”
In early markets where Simply products have been released, several items, such as the cheesecakes, have rated exceptionally well, Erickson noted. “Our new clean-label portfolio is designed to capture and retain consumers who crave indulgence and simpler, more recognizable ingredients.”
###
About Rich Products Corporation
Rich Products Corporation is a privately owned, global food company defined by innovation and a renowned commitment for treating its customers, associates and communities the same way… like family. Rich’s sells more than 4,000 delicious products across six continents and is a leading, worldwide supplier to the foodservice, in-store bakery and deli, and retail marketplaces. The company’s strong global presence in more than 100 countries is characterized by a variety of innovative products that satisfy unique local preferences and are specifically customized for each region. Rich's employs more than 10,000 associates around the world and posts annual sales that exceed $3.5 billion. Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation), on Instagram (Rich Products), and via Twitter (@RichProducts).
About Our Specialty
Our Specialty is a consumer brand with a portfolio of sweet and savory baked goods produced by global food company Rich Products Corporation. Among Our Specialty brand products are a lineup of flatbreads; an assortment of Nut-Free and Tree-Nut-Free Frosted Sugar Cookies and Sweet Middles Sandwich Cookies; a variety of gluten-free desserts; and new “clean-label” dessert products that include fully finished cakes and cheesecakes, as well as other key bakery components. For more information, visit ourspecialty.com.
Source: Rich Products Corporation
