Tyler Cowen links to a post in which William Gadea wonders why Arnold Bread offers so darn many products:
Is there really anyone in this world who loves the Arnold 10-grain, but can’t stand the 7-grain or 12-grain?
A slice of Arnold 12-grain has about 35 percent more calories and twice as much fat as a slice of Arnold 10-grain.I bet that might matter to some consumers.
Gadea goes on with this:
More importantly in business terms, is the advantage of addressing these additional slivers of taste (if indeed people can make distinctions between the varieties – I can’t) really outweigh the additional expense of producing 40 separate packages, 40 separate categories of inventory, and 40 separate (at least slightly different) production processes?
My guess is no.
To read the rest of the story, please go to: National Review Online
