Global bakery products specialist, Puratos, is launching a new white paper presenting the latest industry trends driving cake freshness innovation. The paper titled ‘Combining cake improvers and filling technologies: A catalyst for innovation in 2014 and beyond’ is the latest addition to The Cake Freshness Lab – Puratos’ professional online portal dedicated to sharing recent advances in cake freshness science, with a focus on Acti-Fresh.
Aimed at cake producers looking to achieve market differentiation that doesn’t compromise cake freshness, the content of this article focuses on the possibilities for combining specially designed fillings with cake improver technologies.
“The paper is intended to be a source of inspiration for our customers,” says Katrien Mullendorff, Business Unit Director at Puratos. “It identifies how cake producers can capitalise on the current opportunities, keeping cake freshness always front of mind. The concept of meal mobility, for example, is particularly challenging because individually packed cakes dry out more quickly. Market research also indicates customer preference for filled, rather than unfilled, baked goods. Innovative fillings that don’t interfere with cake improvers’ performance but do enhance product appeal are therefore an attractive proposition for long shelf-life cake manufacturers.”
To read the rest of the story, please go to: Puratos
