Soft breads represent more than half of the total bread market and their sales have increased in recent years. For these applications, such as toast breads, buns, rolls, brioches and donuts, texture is an important driver for consumer satisfaction. That is why Puratos Soft’r improvers optimise the texture of soft bakery products in all their aspects.
Consumer insights drive texture improvement solutions
There are several ways to influence bread texture: ingredients, baking process and specific texture solutions. Puratos texture solutions, the Soft’r range, benefit from 60 years of expertise in bread improvement. They are based on the latest enzyme and emulsifier technologies and aim at improving the texture of soft and pre-packed bakery products. Various improvers exist according to the application (toast bread, buns, rolls, brioche…) and the desired texture (longer freshness, more moistness…).
Did you know?
To read the rest of the story, please go to: Puratos
