CONCORD, N.C. – A proven print resource for dessert professionals and business owners, PreGel AMERICA’s custom magazine Views from the Tree (VFTT) is now available online. With the latest issue featured as an eBook and the remaining issues archived and easily searchable, readers can experience the magazine in a new, interactive environment. The online magazine can be viewed simply by visiting www.pregelamerica.com/vftt.
Editor-in-Chief of the magazine, Jillian Hillard, believes the added visibility is not only great for PreGel’s customers but anyone interested in the world of desserts. “The distribution of the print magazine is very limited so when the opportunity arose to make it accessible online we had to go for it,” said Hillard. “We are hopeful that those who have and haven’t experienced the magazine will find the content helpful to their business development and enjoy the ease of navigating the many topics Views from the Tree has to offer.”
Views from the Tree was launched in the fall of 2008 with a mission to educate and inspire PreGel AMERICA’s customers, prospects and allied professionals in the dessert industry. The quarterly magazine features several departments that focus on a variety of topics that include the latest trends in the industry, tips and techniques for preparing specialty desserts, ingredient spotlights and even a clever top ten list. Notable in the magazine is its standing Q&A feature on dessert business owners where they share their business know-how’s, triumphs and tribulations.
The magazine is produced in-house by the staff at PreGel AMERICA and has quickly become a favorite pick-up at the events and trade shows. This added access will allow for a broader audience to enjoy it at anytime. Articles can be searched by issue, popular topic and/or specific department so readers can really hone in on the content that matters most to them and their businesses. The print issue will still be distributed quarterly as it has been in the past, but readers will get to peek at the issues online before the print copy hits their mailbox.
About PreGel AMERICA
PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel directly sells to restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.
Source: PreGel AMERICA