Riverside, CA: Polymer Logistics, a leader in retail ready packaging solutions, is once again pushing the envelope by launching new series of reusable plastic containers designed to look like they are made from Wicker. The Wicker-Look RPC, with its attractive appearance that enhances merchandising in the retail aisle, follows the first-to-market Polymer Logistics Wood Grain RPC series, which started the trend of non-industrial containers. They will be available in all standard sizes in Europe and other markets by the third quarter of 2016.
“The Wicker-Look RPC is a groundbreaking solution that will improve the shopper experience, particularly in the bakery industry, and result in sales lift for our retail users. New merchandising opportunities are limited only by the marketer’s and store manager’s imagination,” said Gideon Feiner, President & CEO, Polymer Logistics.
“This latest move away from industrial crates is the result of our work with several retailers around the world who wanted to merchandise bakery products, which have long been displayed in rattan wicker crates. As always, we’re passionately supporting our retailer and supplier customers with the latest and best products and services.”
Polymer Logistics Wicker-Look RPCs have the ‘Active Lock’ system that secures the containers when erected but allows panels to fold easily and quietly when lock is released. It is foldable and stackable to maximize truck and store space, and is lightweight for easy handling. The RPCs are more environmentally sustainable than traditional packaging and offer significant cost savings when compared to disposable boxes. They are compatible with the Polymer Logistics pallet and dolly line for easy maneuverability and placement on retail floor, and are made of an easy-to-clean material that resists moisture, acids, fats, solvents, insects and fungi.
About Polymer Logistics
Polymer Logistics’ extensive range of returnable transport, storage and display products includes collapsible bins, folding, nesting and stackable crates, together with reusable dollies and pallets. These offer substantial costs benefits, are more environmentally friendly than traditional one-way transit packaging, and are robust enough to withstand the rigorous demands of retail supply chain logistics for many years. Polymer Logistics’ most recent innovation is the wood grain RPC, which brings an upscale look to stores and drives sales and shopper engagement. More information is available at www.polymerlogistics.com
Source: Polymer Logistics
