MINNEAPOLIS — Move over salt and pepper, theres a new dynamic duo in the
kitchen. Americas most beloved cooking competition is joining forces with The
Oprah Winfrey Show to announce the winner of the 44th Pillsbury Bake-Off
Contest – live for the first time in the contests 60-year history.
On April 12, 2010, the 100 finalists will assemble and compete at the
Waldorf=Astoria Orlando and Hilton Orlando Bonnet Creek hotel, preparing their
original recipes side-by-side in 100 mini kitchens stocked with all of their
ingredients. Their recipes will be judged by a panel of food experts working
secretly behind closed doors.
Theres nothing like walking the floor of the Pillsbury Bake-Off Contest on
cooking day and smelling the excitement in the air, said Onju Sturlaugson,
Pillsbury Bake-Off Contest Manager. Finalists are feverishly dicing,
shredding, and chopping knowing that one million dollars is on the line. And
having our winner announced live on the Oprah show will certainly elevate that
level of excitement this year.
The four category winners (Breakfast & Brunches, Entertaining Appetizers, Dinner
Made Easy and Sweet Treats) will be announced in the evening on April 12th at
the Hilton Bonnet Creek. These four lucky finalists will then be whisked away to
Chicago for the exciting opportunity to appear on The Oprah Winfrey Show. On
Wednesday, April 14th, Winfrey will reveal the $1 million grand prize winner on
her show.
Visit www.bakeoff.com for more information, as well as past recipes and history
for the contests 60 years.
About Pillsbury
One of the world’s leading food companies, General Mills operates in over 100
countries and markets more than 100 consumer brands, including Cheerios,
Hagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso,
Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis,
Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9
billion, including the companys $1.2 billion proportionate share of joint
venture net sales. For more than 130 years, families have trusted Pillsbury to
make mealtimes special times. Favorite Pillsbury products include refrigerated
cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as
well as frozen biscuits, sweet rolls, pie crusts, pastry bites and breakfast
items. For product information and great-tasting recipes, visit
www.pillsbury.com. Log on to www.generalmills.com for company information.
About The Oprah Winfrey Show
The Oprah Winfrey Show has remained the number one talk show for 23
consecutive seasons, winning every sweep since its debut in 1986.* It is
produced in Chicago by Harpo Productions, Inc. and syndicated to 215 domestic
stations by CBS Television Distribution and to 145 countries by CBS Studios
International.
* Source: Nielsen Cassandra Ranking Report – Nov’86 to July ’99 and Wrap Sweeps,
Nov ’99 to July ’09. Primary Telecasts Only.
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