Many consumers feel that products which look and smell fresh, radiate high quality. That was revealed by the latest Taste Tomorrow survey, together with eight other global trends. So, to make a good impression on your customers, it’s important that your shop and products radiate freshness. This recipe for a delicious Multigrain bread gives you a head start.
People experience freshness with all their senses
Consumers use all their senses to determine how fresh a product is. They smell it, look at it, touch it and they check its expiration date. Baking in full view, using an open oven concept, spreading the smell of freshly baked products, displaying big, crusty loaves – these are all examples of ways you can radiate freshness.
Pain à la coupe
Another concept that really shows and tells freshness, is Pain à la coupe. More and more bakeries are implementing this concept, which involves selling large loaves of bread by weight. Customers can request the exact weight they need without having to buy an entire loaf. By definition, large loaves lose less moisture, so this fits very well into the freshness trend. Adding a high percentage of water and a pinch of O-tentic will increase freshness even more. And this Multigrain bread, which can be sold ‘à la coupe’, also has other benefits for both bakers and customers.
To read the rest of the story, please go to: Puratos Taste Tomorrow
