Rockville, MD – “Packaged Breakfast Baked Goods: U.S. Market Trends,” a new report from Packaged Facts, presents a detailed analysis of the U.S. consumer market for packaged breakfast baked goods sold in retail outlets. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen bagels, English Muffins, donuts, muffins, toaster pastries/tarts, and pastries such as Danish, coffee cakes, cinnamon rolls and others.
In addition, the report discusses major players and brands, and analyzes their key activities and performance. Market size data are provided for 2008–2013 and projections for 2014–2017. All retail channels that sell consumer packaged breakfast baked goods are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.
Estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Marketing Services surveys conducted 2004-2013.
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