OMAHA, Neb. — Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age, and food ingredient suppliers are being directly affected. Anderson Partners Food Ingredient Marketing (APFIM), a well-known business-to-business (B2B) advertising agency and marketing communications firm in the food ingredient industry, has released a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.
There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, APFIM has compiled this meta-study with correlations from its research surrounding millennials in different aspects of their lives. It has also provided tactics and advice on how to communicate and build business relationships with this generation.
Mark Hughes, president of APFIM, stated, “We believe that this meta-study will be able to give insight, provide advice and suggest communication tools to accomplish the goal of building these new customer relationships with millennials.”
In addition to releasing a meta-study white paper, APFIM has also released an infographic on its blog, indepth, and will be giving presentations of the study by request.
To download your free copy of “The Next Generation of B2B Customers” click here.
ABOUT ANDERSON PARTNERS FOOD INGREDIENT MARKETING
Anderson Partners Food Ingredient Marketing is a full-service, business-to-business advertising agency and marketing communications firm that specializes in the global food ingredient industry and the unique marketing needs of food ingredient companies. We create marketing programs strategically designed to drive sales and increase brand equity. We help clients increase marketplace success in channels like beverage, bakery, manufacturing, foodservice and retail. Our capabilities include marketing consulting, advertising, public relations and interactive digital. We are also thought leaders in new communication models like content marketing and business-to-business social media. We share our marketing insights on our blog as a resource for the food ingredient industry.
View our client work, read our blog and connect with us through links to our social channels at apfoodingredients.com.
Source: Anderson Partners Food Ingredient Marketing
