DEERFIELD, Ill. – BAB, Inc. announced today that its My Favorite Muffin
brand has been honored with two awards at Milwaukees Iron Cupcake
competition.
To promote its new line of cupcakes, My Favorite Muffin took part in the March
22 event which was held at Milwaukees Harley-Davidson Museum. Modeled after the
popular Food Network television program Iron Chef, bakers with varying levels
of experience compete for awards in a variety of categories. Conducted monthly
and open to the public, the contests are funded by corporate sponsors that
select a required ingredient to be used in every contestants recipe entry. The
popular event typically attracts 300-500 attendees who pay an admission charge
to sample the entries.
My Favorite Muffin took on the March ingredient, curry powder, with a creation
it dubbed the Spicy Turtle, combining its proprietary chocolate cake formula
with a secret blend of aromatic spices including the required curry powder and a
specially developed filling, frosting, and nut topping. A first-time
participant, My Favorite Muffin took first place in two categories, Celebritys
Choice, selected by a critically acclaimed local chef and Sponsors Favorite,
selected by the corporate sponsor of the month.
Leslie Walters, Director of Marketing for BAB, Inc., comments on the
achievement, We are excited by the many opportunities presented by the
expansion of our line from our original gourmet muffins to the endless
possibilities for cupcake recipes and designs for everyday and special
occasions. We see this as an exciting additional business avenue for our
franchisees.
BAB, Inc. operates, franchises, and licenses Big Apple Bagels , My Favorite
Muffin Jacobs Bros. Bagels and Brewsters Coffee. The Companys stock is
traded on the OTCBB under the symbol BABB and its web site can be visited at
www.babcorp.com.
Source:
BAB, Inc.