MILWAUKEE, WI – Miller Baking Company, makers of Pretzilla® Soft Pretzel Bread, has named Marc Essenfeld as CEO. Essenfeld will lead the business under owner Brain Miller, who is stepping back as CEO to focus on innovation and marketing. Essenfeld most recently spent over 12 years as the CEO and co-owner of Tribeca Oven, Inc. Prior to Tribeca, Essenfeld consulted as CFO for a number of companies, including Bear Naked Granola and Damascus Bakeries.
“Marc is an accomplished leader and philanthropist,” said Miller. “We’re excited for the great mix of leadership, inspiration, operational experience, technical breadth, and customer passion that he brings to the table as we continue to deliver on quality and service for our customers.”
ABOUT MILLER BAKING COMPANY
Miller Baking Company is a wholesale bakery based in Milwaukee, WI. Founded in 1923, the company produces Pretzilla® Soft Pretzel Bread, a brand that started in 2010 and is recognizable for its light blue and brown striped packaging. Today, the brand includes Pretzilla® Burger Buns, Sausage Buns, Mini Buns, and Bites. Kosher, vegan, and produced in a nut-free facility, Pretzilla® Soft Pretzel Bread is sold in restaurants and retailers throughout the country, including Whole Foods, Costco, and Wegmans. Learn more at pretzilla.com or on social media at Facebook and Instagram.
Source: Miller Baking Company
