LOS ANGELES — This summer, La Brea Bakery, the nation’s favorite artisan bread brand, helps explore our country’s leading cookout classics and the breads that pair best through a new interactive, appetite appealing online experience called America’s Backyard with La Brea Bakery.
Since summer cookouts are a huge part of American culture, America’s Backyard with La Brea Bakery was created to celebrate the many ways our country grills, barbecues and cooks out. America’s Backyard with La Brea Bakery showcases six different cookout themes each representing a different corner of the country. Whether it’s the Deep South or the Pacific Northwest, this user friendly, online platform provides tips, tricks and recipes, as well as the ideal La Brea Bakery breads that complement each distinct style.
“Cookouts are extremely popular today, but if you’re only grilling traditional fare like hamburgers and hot dogs, we think you’re missing out,” said Jennifer Johnson, Brand Manager, La Brea Bakery. “The goal of America’s Backyard with La Brea Bakery is to not only showcase how delicious breads like our French Loaf and Telera Rolls taste on the grill but how well they enhance everything else on your cookout menu.”
Upon entering the America’s Backyard with La Brea Bakery site, visitors are prompted to scroll down through each grilling style illustrated by six stylish, tabletop scenes. The featured grilling styles include Deep South BBQ, West Coast Brunch, New England Clambake, Americana Classics, Fresh Pacific Fare and Urban Rooftop Picnic. Each scene includes a short explanation of that specific grilling style as well as hot spots that when clicked on feature bread pairings, theme related recipes and other style specific tidbits. Visitors also have an option to download a PDF of all the featured recipes ranging from Grilled Peach Salad and Rustic Heirloom Tomato Crostini to Char-Grilled Pizza and a Carolina Pulled Pork Sandwich.
Visitors can access America’s Backyard with La Brea Bakery through the company’s website or by entering the URL www.labreabakery.com/americas-backyard into their web browser. Facebook Fans of La Brea Bakery can easily access the site directly from the bakery’s Fan Page. La Brea Bakery is also inviting Instagram users to document their favorite summer grilling photos using the hashtag #labreabakery.
La Brea Bakery is continually ranked as the premier artisan bread brand in the country. Founded by renowned pastry chef Nancy Silverton in 1989, La Brea Bakery is recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers and foodservice professionals. The bakery operates a flagship storefront in Los Angeles, CA, in addition to a casual dining restaurant in Anaheim, CA. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods.
For more information, visit http://www.labreabakery.com.
Source: La Brea Bakery
