Ken Downey: Take Advantage Of The Holiday Selling Season

Take advantage of the Holiday selling season to reach customers that you don't see every day!

Sampling Guidelines: Sampling is a great thing. As a matter of fact, it is one of the best tools to drive sales in the bakery.

1.  Sampling should be done every day of the week.

2.  Samples should be out during peak selling hours (when you have the most customer traffic).

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