Madison, WI — The International Dairy-Deli-Bakery Association™ (IDDBA) has announced the speakers for Dairy-Deli-Bake 2014. The event will be held June 1-3 in Denver, CO at the Colorado Convention Center. This year’s speakers include: Captain Richard Phillips, Bobby Flay, Steve Forbes, Peyton Manning, Peter Diamandis, Harry Balzer, Gary Vaynerchuk, Harold Lloyd, Laurie Demeritt, Bill Klump, Mary Kay O'Connor and others.
Steering Your Ship Through Rough Waters: Lessons on Leadership from Captain Phillips
An amazing leader…a highly intriguing story…a presentation of remarkable impact. Captain Richard Phillips shares his compelling story as a "floating CEO" in charge of the day-to-day operations of a multi-million dollar ship and its crew. His lessons, drawn from his dramatic personal story, will help you survive and thrive even when hope and support seem to be in short supply. This "Hero of the High Seas" will discuss the vital importance of leadership and teamwork, combined with a belief in the power and potential of yourself and your team.
Though Captain Phillips describes himself as a "regular guy," the world knows his actions during a pirate attack on his ship were those of an unassuming hero who conquered an extraordinary challenge. His harrowing ordeal riveted the world, marked by his decisive actions to save his crew and ship. President Obama said, "I share the country's admiration for the bravery of Captain Phillips and his selfless concern for his crew. His courage is a model for all Americans." Captain Phillips is the author of A Captain’s Duty: Somali Pirates, Navy SEALs, and Dangerous Days at Sea.
Leadership Lessons: The Stunning Parallels between Great Leaders of the Ancient World and Today’s Top Business Leaders
Steve Forbes
The economic crisis underscores the importance of strong and effective leadership. Time keeps ticking and circumstances change but principles of human nature do not. Based on his book, Power Ambition Glory, Steve Forbes draws six intriguing comparisons between great leaders of the ancient world and contemporary business leaders. What do Cyrus the Great and Jack Welch have in common? What do great leaders know that allowed Serge Brin and Larry Page of Google to challenge and best two formidable competitors, Microsoft and Yahoo? In this illuminating and entertaining talk, Forbes shares insights into what will make or break businesses right now by exploring the remarkable similarities between those who directed the empires of the ancient world and today's leaders.
Steve Forbes, an internationally respected authority in the worlds of economics, finance and corporate leadership, is Chairman and Editor in Chief of Forbes Media. The company’s flagship publication, Forbes, is the nation’s leading business magazine.
From High School Drop-Out to Culinary Star: A Career of Cooking, TV and Inspiration
Bobby Flay
Show us a foodie who doesn’t know Bobby Flay. The boy from Manhattan knew at a young age that he had a knack for fantastic food and wasted no time delving into a culinary career.
At 17, he took a job at Joe Allen's restaurant where his father was a partner. Mr. Allen was so impressed with Flay's natural ability that he paid his tuition to The French Culinary Institute. After graduating, Flay was introduced to the Southwestern style that influenced him; he opened the critically-lauded Mesa Grill in 1991. The recognition Flay has gained for his innovative creations utilizing indigenous American Southwestern and Mediterranean ingredients has made him a major culinary figure. In addition to his restaurants, Flay shares his knowledge and enthusiasm for food through his cookbooks and shows on the Food Network, Cooking Channel and NBC.
Flay will discuss the mistakes and decisions that have shaped his career, how he combines cooking and media, and how to tantalize customers with exciting flavor combinations, presentations and cooking techniques.
What It Takes to Be a Champion
Peyton Manning
Denver Broncos quarterback Peyton Manning, the league’s only five-time MVP and a 13-time Pro Bowl selection, has earned his place among the NFL’s greatest quarterbacks. Since entering the NFL in 1998, joining the Indianapolis Colts as the first overall draft pick, Manning has been named to the Associated Press NFL All-Pro First Team numerous times. He was also named Sportsman of the Year by Sports Illustrated. In two seasons with Denver, Manning has led the Broncos to consecutive 13-win seasons and No. 1 conference seeds while throwing for an NFL-best 100 touchdowns in the regular season and playoffs. He compiled the best statistical season by a quarterback in NFL history during the 2013 campaign.
Though Manning’s career in the NFL has many highlights, he also has achieved success off the field with humanitarian efforts. The recipient of the Byron “Whizzer” White Humanitarian Award as well as the NFL’s Walter Payton Man of the Year Award in 2005, Manning serves as a member of the American Red Cross National Celebrity Cabinet, and the National Football Foundation Scholar-Athlete Advisory Board. He formed the PeyBack Foundation in 1999 to promote future success of disadvantaged youth.
Join Manning as he shares his thoughts on what it takes to be a champion.
Achieving Innovation and Breakthroughs
Peter Diamandis
Companies cannot remain stagnant. They must evolve or they will die. Traditional thinking, risk-aversion and incrementalism will cause the demise of companies unable to cope with the coming decades of disruptive innovation.
Join Peter Diamandis as he looks to the future in explaining how exponentially advancing technologies will transform our companies, our industries, our governments and our lives over the next 5 to 10 years. Rapid growth of technology is empowering individuals and small companies to do what only governments could do a few decades ago. This presentation will show attendees how to drive and incentivize breakthrough thinking within their companies to achieve clear, measurable and objective results.
Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, which leads the world in designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. He is the author of Abundance: The Future is Better Than You Think.
Eating Patterns in America
Harry Balzer
What are Americans actually eating? This may sound like a simple question, but it is really a challenge to answer accurately. Consumers often say one thing but do another. Harry Balzer, Chief Industry Analyst and Vice President of The NPD Group, has been following the eating and drinking patterns of Americans for years. He is the author of The NPD Group’s Annual Report on Eating Patterns in America, which explores U.S. attitudes, behaviors and trends related to the food and beverage industries.
But sales data only takes you so far. It can’t tell you who’s actually eating your products and why. It doesn’t give you a real perspective on the brands and categories you compete against at each meal occasion. Balzer understands the big consumption patterns, niche trends, new product opportunities and the dietary concerns that help deliver key food strategies. This informative session – with data straight from consumers transformed into tangible strategies and tactics for you – goes deeper to answer your business questions and helps you make critical decisions with confidence.
Riding the Hashtag in Social Media Marketing
Gary Vaynerchuk
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition in his latest book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.
When businesses outline their social media strategies, they plan for the "right hook” – a big, profit-producing bang. Even companies committed to "jabbing” – creating content for consumers and engaging with customers to build relationships – still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one killer blow.
Thanks to the recent change in and proliferation of social media platforms, the winning combination of jabs and right hooks is different now. It's not just about developing high-quality content; it's about developing high-quality content that's adapted to specific social media platforms and mobile devices in order to best engage with consumers when and where they want to be found. Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make consumers happy, and, ultimately, to compete.
Fishin’ For Sales? Better Change Lures!
Harold Lloyd
Today we are all fishin' for sales. Remember the good ol' days when all we had to do was bait the hook? Now we're force to change lures all the time and/or cast a wider net.
Sometimes thinking outside the parameters of the mundane and our four walls can yield unexpected selling opportunities. This session will most assuredly tickle any retailer's creative synapses and hopefully their desire to do things they've never done to get more of what we've always wanted…GREATER SALES. Manufacturers and suppliers might enjoy seeing how they might be able to contribute to the implementation of these practical and unique ideas.
Join Harold Lloyd, President of Harold Lloyd Presents, as he guides attendees toward increased sales.
Key Shifts in Food Culture: How Consumer Preferences and Behaviors are Evolving and How to Respond
Laurie Demeritt
This dynamic session explores three powerful forces and how they affect the dairy, deli and bakery industries.
First, the one thing we can count on about consumer behavior is constant change. Find out who today’s shoppers are and what influence varied demographic groups – Millennials, Gen X/Y, Hispanics, and Boomers – have on supermarket shopping.
Next, with a shift to five smaller meals per day, snacking has gone from munching to meal experience. Learn how you can best meet the growing demand for convenient, on-the-go products that fit into the consumer’s lifestyle.
Technology has a huge impact on our lives, connecting us globally 24/7, so it follows that the final force we’ll examine is social media. Smart phones and social platforms offer great potential to enhance the shopping experience and increase engagement in ways that translate to sales.
Laurie Demeritt, CEO of The Hartman Group, will share strategies for remaining relevant to shoppers, optimizing your social initiatives and developing programs that build loyalty and sales.
Man Up: Men's Recent Impact on Grocery Marketing
Bill Klump
Have your products been marketed and merchandised to reach your core shoppers? Better yet, do you know who your core shopper is? A clear understanding of how times and shoppers have changed and how your aisles need to adapt is essential to success.
Today, 60% of households have both parents working outside the home and – according to a 2012 study from Cone Communications – 52% of fathers identify themselves as the primary grocery shopper. That means the new “man of the house” shares responsibility for bringing home the bacon and the groceries. Stores are actively targeting this demographic with “man aisles” and products are being developed or re-packaged to add more to the mix targeting men.
How can you translate research into action to address this shift? Join Bill Klump, Senior Vice President Marketing of Butterball, LLC and Chairman of the Board of IDDBA, as he examines the research and shares insights on the growing role of the male shopper.
Food Trendscape 2014
Mary Kay O’Connor
In today’s world, no business category – especially the food industry – is immune from the paradox and possibilities of local versus global. Globalization and mCommerce and the big data it supplies are rapidly changing our retail shopper landscape. The “one-stop life shop” marketplace, both real and virtual, offers 24/7 food availability and beckons with a barrage of products, services and lifestyle solutions.
Price, pleasure, convenience and health are major factors in our current fresh food value proposition. Add individual preferences within families and age diversity to the equation, and major opportunities emerge to market to two purchasing powerhouses: the over 50 year-olds and the under 30 year-olds.
While no one can precisely predict the future, understanding evolving trends is key to developing more tailored and effective marketing strategies. Join Mary Kay O’Connor, Vice President Education of IDDBA and the association’s What’s in Store trends editor for the last 28 years, as she reveals the micro- and mega-trends that are rapidly reshaping markets and competitive arenas.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. IDDBA celebrates 50 years of service in 2014. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.
Source: The International Dairy-Deli-Bakery Association™ (IDDBA)
