Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA)™ announced the release of three new original research reports designed to assist retailers in developing, managing, and strengthening their social media campaigns.
The IDDBA-commissioned reports—prepared by Joshua Swanson, chairman and co-founder of Razz and Interactive CEO of GoToMyApartment.com—provide supermarket and grocery marketing departments with detailed insight and specific how-to tips for enhancing their marketing plans through social media channels, enabling stores to more efficiently engage with their shoppers and ensuring that their messages reach the appropriate audience.
The new research is available free to IDDBA members only.
The three new reports are:
- Profile Optimization, Posting Frequency, & Measuring Success, which details the necessary steps for launching a successful social media campaign, such as selecting social networks, optimizing store profiles, and developing a content strategy.
- How to Create Great Content, which provides insight on message and communication development based on shopper demographics and utilized social media channels.
- Reputation Management Matters, which explores the importance of having a positive, clean online reputation in today’s digital world and the steps to take to achieve and maintain it.
“Social media has become a necessity for all businesses and organizations, including food retailers, as more shoppers turn to these channels for information and engagement,” said Alan Hiebert, senior education coordinator, IDDBA. “Having a thorough and accurate knowledge of your shopper base and their preferred social media channels, as well as developing the appropriate messaging for sharing information and communicating with them, is paramount for a successful social media campaign.”
Profile Optimization, Posting Frequency, & Measuring Success, How to Create Good Content, and Reputation Management Matters are the latest member research reports developed by IDDBA. Other recent research includes: Focus on Allergens: A Matter of Trust; Snacking Opportunities: Building Better Snacks; Culinary Concierge: Engaging Millennials Through Meals; Online Grocery Business Models: Click & Collect and Drive; and Digital Merchandising for Deli and Bakery. IDDBA members have access to all association research at www.iddba.org.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608-310-5000 or visit our website, http://www.iddba.org.
Source: International Dairy-Deli-Bakery Association™ (IDDBA)
