Who says you can’t have your cake and eat it too? After the popularity of very responsible protein bars and dairy products, we now see that protein is finding its way into the world of pastry and baked goods, where claims like ‘added’, ‘high in’, or ‘source of’ protein have notably risen. Consumers want their indulgences to boast their health and want their health-foods to be indulgent.
Consumers Opt for Healthy Indulgence
According to our Taste Tomorrow consumer survey across 50 countries worldwide, 68% of consumers select foods based on health benefits. And protein is one of the top ingredients to make a product extra healthy. Over 60% believes protein enhances both the taste and healthiness of chocolate, making it an obvious choice for indulgent treats that are good for you. Especially for producers, because did you know that 1 in 4 consumers is willing to pay more for products that boost health?
To read the rest of the story, please go to: Taste Tomorrow by Puratos
