Grain Foods Foundation (GFF) and Bakery Equipment Manufacturers and Allieds (BEMA) today announced a joint effort that will utilize ‘I LOVE BREAD’ as a rallying cry for the industry. Both organizations have committed to fund a unique, dedicated content series – committing $125,000 to the project. A dedicated content series is a set of vibrant, compelling and unique social media posts that are connected through a common theme or style that can be shared across social media channels.
Both organizations were inspired to act by Oprah Winfrey’s declaration of love for bread on January 26 that caused stocks to soar, social media to buzz and headlines to highlight the $12.5 million earned through her single tweet.
“GFF and BEMA took immediate action to dedicate resources to leverage the proclamation on behalf of the entire baking industry,” said Terry Bartsch, BEMA’s current Chairman. “We’re excited to be able to capitalize on this moment in time and to give people the permission to declare their own love for bread.”
“Working with GFF on this project gives us the opportunity to supply the grains industry a smart and humorous way to encourage the masses to shout ‘I LOVE BREAD’,” said Kerwin Brown, President/CEO of BEMA.
“This is a chance not only to publicly promote bread, but also remind consumers that breads and grains are an essential part of a healthy eating pattern,” said Christine Cochran, executive director of GFF. “We are thrilled that BEMA has joined us in telling that message in this unique way.”
The joint project is currently in the concept development stage. The final content will be available for those in the industry to share by the end of March.
# # #
About Grain Foods Foundation
Formed in 2004, Grain Foods Foundation (GFF) is a group of thought leaders and advocates for ALL grain foods and believes everybody needs grain food to enjoy a happy and healthy life. Committed to nutrition education programming that is firmly rooted in sound science, GFF is a strong advocate for our members, and a resource for consumers and the media who want to learn more about the role of grains in a well-balanced eating pattern. GFF offers research-based information and resources to members, partners, influencers, policymakers and consumers through a comprehensive communications campaign, conferences, webinars, research tools, social media and more. GFF is committed to bringing fact-based information and common sense to the consumer. For more information, visit GrainFoodsFoundation.org.
About Bakery Equipment Manufacturers and Allieds
BEMA is an international trade association representing leading bakery and food equipment manufacturers and suppliers, whose combined efforts in research and development have led to the continual improvement of the baking and food industries.
BEMA's seeks to be the premier resource in providing interactions, innovation and information for our members and the grain-based foods industry.
Source: Grain Foods Foundation & Bakery Equipment Manufacturers and Allieds
