The Taste Tomorrow survey shows that consumers primarily judge the freshness of bakery products by their smell, crunchiness, and the moment of baking. It is therefore important that bakeries and supermarkets optimise the freshness in their stores. Paul Rogmans, product manager bakery at Puratos, shares his insights on the subject, and discusses opportunities for using frozen bakery applications.
What is fresh?
The Taste Tomorrow survey shows that a majority of consumers around the world still prefer fresh food to the frozen or packaged variety. But how do you define fresh?
"In agriculture, fresh means recently harvested or unprocessed,” Rogmans says. “In a supermarket, it might mean a minimum of time between preparation and consumption. I think a bakery item is fresh if it recently came out of the oven, or has the same characteristics as a directly processed product: soft, not dry, with a crispy crust where appropriate, and with a good taste and aroma."
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