Flowers Foods is in the process of cutting the number of ingredients in Nature’s Own bread to 14 from 26, according to Bradley Alexander, executive vice-president and chief operating officer of the food company. Alexander described the change as fitting within the evolution of Nature’s Own dating back decades; as well as part of a clean label initiative underway at the company.
“To grow our sales beyond the core white bread segment, we introduced the Nature’s Own brand in 1977,” he said. “It offered consumers a soft wheat bread with no artificial preservatives, colors or flavors. Over the years, we’ve continued to introduce varieties under the brand with better-for-you attributes, including sugar free, low carbs, high fiber and whole grains.”
Flowers is a supplier to Wal-Mart Stores with a local sale team located in Northwest Arkansas.
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