Ever catch yourself craving for a comforting moment, whether it’s snuggling up with a soft blanket as the first cool days roll in or savoring a leisurely day outdoors in milder winter settings? The desire for coziness and warmth is a universal theme that defines the winter season, and this extends to what consumers crave in baked goods.
Discover the warming flavors consumers are craving for in winter.
According to our Taste Tomorrow 2023 global consumer survey among 20,000 consumers, 73% of consumers like to have a familiar element when trying new types of food. People seek solace in the familiar and so they opt for food products that evoke feelings of warmth and comfort. That is especially true for the winter months. This is the best time to offer consumers what they want: a new take on the classics they know and trust.
To read the rest of the story, please go to: Puratos Taste Tomorrow
