Hyde Park, MA – Effie’s Homemade wins three sofi Awards in the Cracker and Cookie categories at the Specialty Food Association’s 2017 sofi™ Awards competition. Effie’s Ryecakes win a sofi Silver Award and Nutcakes win a sofi Bronze Award, both in the Cracker category. Cocoacakes wins a sofi Bronze Award in the Cookie category.
A sofi is the top honor in the $127 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association. The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,400 members in the U.S. and abroad.
Effie’s Ryecakes, Nutcakes and Cocoacakes were selected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories. Every entry is carefully assessed in blind tastings by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. Products are judged on taste, including flavor, appearance, texture and aroma, as well as ingredient quality.
“We are thrilled that our Ryecakes, Nutcakes and Cocoacakes have been selected as part of the outstanding group of 2017 sofi winners,” says Irene Costello, Effie’s co-owner. “We’re particularly excited that now all five of our flavors have been honored with a sofi.” The Effie’s family of biscuits also includes the original Oatcakes, Corncakes, Nutcakes, and Ryecakes all sold at natural and specialty food retailers across the U.S. and online. See the complete list of retail outlets at effieshomemade.com/contact/store-locator
“A sofi means a product, and the people behind it, have arrived,” says Phil Kafarakis, president, Specialty Food Association. “This year’s winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers and expand retail offerings around the world.”
About Effie’s Homemade
Effie’s Homemade was founded in 2007 by friends, Joan MacIsaac and Irene Costello. The inspiration for the company comes from Joan’s mother, Effie MacLellan, and her farmhouse family recipe for Oatcakes. By rekindling old-fashioned and forgotten recipes, Effie’s Homemade has created a line of rustic baked goods that are delicious, all-natural and wholesome. In a world of highly processed foods, Effie’s Homemade turns quality ingredients into great tasting crackers, crisps and biscuits suitable for any occasion. Effie’s Homemade products are made in the USA. For more information, visit www.effieshomemade.com.
About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,400 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.
Source: Effie’s Homemade