Donuts Are Totowa, NJ Exec's Business

June 1 is National Donut Day, but for one Entenmann's executive every day is doughnut day.

Lisa Mahon focuses on doughnuts 365 days a year as category director at Entenmann's. She is based out of Totowa, where Entenmann's, and two other baked-goods brands, Thomas' and Arnold's, which are owned by the same parent company, have offices and a distribution center.

Entenmann's, founded in Brooklyn in 1898 by William and Martha Entenmann, is now owned by the Mexican food conglomerate Grupo Bimbo and operated by its U.S. division, Bimbo Bakeries USA, which is based in Horsham, Pa.

Two years ago, Entenmann's joined with the Salvation Army to sponsor the charitable organization's annual celebration of National Donut Day. The Salvation Army in 1938 designated the first Friday in June as National Donut Day to honor the so-called doughnut lassies — women who served refreshments to the troops during World War I.

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