“Health and wellness are here to stay,” shared Dawn Foods’ Chief Executive Officer, Carrie Jones-Barber, at a panel presentation earlier this month, hosted by the American Bakers Association at its annual convention.
Carrie joined a distinguished panel of experts and provided her perspective on what’s driving growth within the bakery industry. Moderator and longtime Nielsen veteran, Todd Hale, kicked off the session with an overview of the state of the industry, noting bakery continues to deliver strong sales – to the tune of $50 billion annually. Additionally, sweet goods continue to drive gains – including demand for indulgences.
When asked how diverse needs like health and wellness versus indulgence will drive future innovation efforts, Carrie pointed out that “consumers want it all.” To effectively compete, suppliers and manufacturers must ensure they’re meeting both. After all, consumers want to enjoy the foods they eat AND feel good about them.
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