The first thing every prospective investor should know about Crumbs Holdings LLC, which operates 34 cupcake shops, is that there was an error in the first sentence of its Jan. 10 press release announcing the New York retailer’s planned public listing on the Nasdaq Stock Market.
Crumbs called itself the “creator of the gourmet cupcake.” The claim is false. Crumbs didn’t create the gourmet cupcake. I did, or at least that’s how I choose to remember it.
It was a glorious Sunday morning in October 1976. I was six years old. My mom helped me follow the instructions on a box of Duncan Hines cake mix. I added Frosted Flakes to the icing, spread the sugary goo on top of my creations, and dubbed them Jonny’s Chocolate Crunchcakes. They were Gr-r-reat!
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