Weston Bakeries has launched a new product under Country Harvest, aimed at reaching health-conscious consumers as it boosts investment in that brand and breads overall.
The new Country Harvest Canadian Rustic Bean Bread, made with chickpeas, beans, lentils and peas, is capitalizing on a trend toward pulses and the associated health benefits, namely for consumers interested in upping protein and fibre in their diets, says Andrea Hunt, VP marketing at Weston Bakeries.
Country Harvest’s consumer is what she calls “large T, small H” – or those consumers primarily focused on taste but who still look for a health benefit. The idea behind the new Rustic Bean Bread, which hit shelves last month, was to allow consumers to try a pulses-based option with a brand they’re familiar with and know tastes good, she says.
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