Consumers want to know the composition of their food. Therefore, they pay more attention to the product label. Consumers prefer short, clean and clear labels, with mainly natural ingredients and ingredient names that they know or understand. Laurence Herbert, Senior Product Manager at Puratos, explains how Puratos responds to the demand for clean(er) labels.
Growing demand
'The demand for cleaner labels is growing year after year. Especially in North-America and in Europe, cleaner label is very much alive in the public opinion and we receive a lot of requests from our customers. In other regions like Asia the cleaner label market is developing more slowly, but we're getting requests are coming surely but steadily. Cleaner label is no longer a niche. It represents a substantial part of our business.'
Cleaner where possible
At Puratos we have a huge heritage of products that have been successful for decades already. Like S500, which is known as the best bread improver. For these products we offer our standard range, and cleaner label alternatives. Every new product is by definition being formulated in such a way that it is as clean as possible right from the start.
To read the rest of the story, please go to: Puratos Taste Tomorrow
