ALBANY, N.Y.- The Charles Freihofer Baking Company has kicked off its 100th anniversary with a year-long celebration. To commemorate this occasion, the fresh bread and baked goods company plans to celebrate by giving away up to 40,000 loaves of bread to consumers and charitable organizations throughout the year.
“On this day, in 1913, we opened our bakery in Troy and have worked to establish ourselves in the communities we serve by providing quality products,” said Mike Loscalzo, vice president of sales at Charles Freihofer Baking Company. “For the past 100 years, we have become ‘The Pride of the Neighborhood’ through our charitable efforts and generosity to all our markets.”
Freihofer’s will soon launch its anniversary campaign, “The More You Get, The More We Give.” Free loaves of bread will be handed out at planned events and random locations to attendees while supplies last; the number of loaves distributed during these events will be matched in a donation to a previously determined food bank or charity. Freihofer’s will give away up to 1,000 loaves per event at approximately 20 events between now and the end of the year. Events will take place throughout the Northeast in key markets.
Events may include an appearance from the Freihofer’s original, old-fashioned delivery system, a horse and wagon used up until 1962, or a vintage truck used for home deliveries through the early 1970s. The company will announce these upcoming events, share pictures, and track charitable donations on its Facebook page.
Continuing the Celebration
To offer all customers an opportunity to join in the celebration, Freihofer’s will host an Anniversary iPad Giveaway on Facebook that kicks off today and lasts for the next 100 days, through June 20. An iPad will be awarded to 15 weekly winners entering the sweepstakes.
In addition to the iPad giveaway, at participating retailers, customers will find a Freihofer’s old-time favorite, the hermit cookie, accompanied by other limited time product offerings, including the new celebration cookie and bite-size oatmeal raisin cookie. The famous Freihofer’s chocolate chip cookies will be in special anniversary packaging and many loaves of bread will highlight the anniversary ribbon with the Freihofer’s Large White loaf featuring all-new anniversary wrapping. All limited edition products can be purchased through the end of 2013, while supplies last.
Visit the Charles Freihofer Baking Company on Facebook at www.facebook.com/FreihofersBakery for additional details and updates.
A History of Generosity
After the Charles Freihofer Baking Company opened its doors, Troy residents found free loaves of Freihofer’s “Pan Bread” or “French Bread” on their doorsteps for four days. At the end of the four day period, customers could elect to have home delivery continue for five cents per loaf. Two weeks after opening nature struck with torrential rain and the Hudson River reached its highest mark since 1886. People were stranded without food and shelter; some families were forced to camp on the roofs of their home. The Bakery had to be closed for several days because of water damage but soon reopened to aid its waterlogged neighbors. The Charles Freihofer Baking Company distributed hundreds of loaves of bread to residents of Stow Hill, the Eleventh Ward, and Waterford.
The public noticed and the Charles Freihofer Baking Company prospered at their new home in Troy. In 1914, a second plant was built in Schenectady and a third was added in Albany in 1915. In 1919, Freihofer’s added a cake plant with the purchase of Schupp Bread Bakery and offered a different cake each day of the week. Now 100 years later, Freihofer’s continues their dedication to the community of Troy, Albany and Schenectady, as well as the other markets they serve in the states of New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, Rhode Island, New Hampshire, Vermont, and Maine.
About Charles Freihofer Baking Company
Albany-based Charles Freihofer Baking Company is proud to be celebrating 100 years of baking in 2013. Known for their chocolate chip cookies and extensive line of bread products, Freihofer’s is also recognized as the “Pride of the Neighborhood” for its continued dedication to the communities served throughout the Northeast. Devoted to using the freshest ingredients in their baked goods with consumer’s interests at heart, the company’s quest for innovation tied to its home-style imagery has been a cornerstone for success. For more information, please visit www.freihofers.com.
Source: Charles Freihofer Baking Company
