Barbara Schechter of New Jersey was 57 when she lost her job of 30 years as a marketing professional. Instead of letting it get her down, though, she used a life-long hobby as inspiration to launch a new business — Barbara's Cookie Pies. Schechter describes her creations as a transformation of the cookie into something bigger and better — a decadent fusion of traditional cookie and candy classics with a modern artisan touch. In short, they look like a pie, but eat like a cookie.
We recently asked Schechter about her business — its challenges and successes.
When did you launch Barbara's Cookie Pies?
In 2011. I lost my job as a 30-year marketing professional in 2010. It was devastating. This was at the peak of the economic crisis. Given the economy and my age at the time — 57 — I knew finding another job was going to be near impossible.
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