Leading European frozen bakery company creates new product in response to customer requests, flavor trends
NEW YORK – Vandemoortele, a family-owned European bakery company, has expanded its line of authentic French pastries in North America with the addition of a new, easy-to-bake and easy-to-love Pistachio Filled Croissant. The new product is set to be introduced and sampled at the upcoming National Association of Convenience Stores show in Las Vegas and will be available for distribution in early 2025.
Under the company’s flagship brand, Banquet d’Or®, the new Banquet d’Or Pistachio Filled Croissant offers a beloved European flavor combination of savory-sweet pistachio and buttery pastry in a convenient, grab-and-go form. Made with the same authentic French recipe as the brand’s best-selling all butter croissants, this new filled croissant provides multiple layers of delicate crispy pastry surrounding the creamy pistachio filling. A crunchy topping of seeds balances the richness with a subtle nuttiness.
“Serving our customers by providing yet another high-quality, unique pastry is our goal each season, and we’re excited to begin sampling the new pistachio croissant with existing and new customers at the upcoming NACS show,” says Raoul Dexters, Commercial Manager Vandemoortele USA.
Shipped frozen, the Pistachio Filled Croissant is operator-convenient, going from freezer to oven and baking to crispy, layered perfection in just over 20 minutes. Pistachio joins the full range of filled croissants offered in North America, which includes Chocolate, Apricot, Strawberry and Raspberry. The existing flavors are offered in full size and a mini assortment, and Pistachio will be available to customers in Q1 of 2025.
The company’s ever-growing portfolio includes an assortment of European bakery products that adhere to clean label standards, sourcing only ingredients labeled non-GMO and using no artificial colors or preservatives, among other guidelines. These bakery products are available in different finishing levels, according to the needs of the professional chef and foodservice end-user.
About Banquet d’Or:
Founded in Belgium in 1983 by the well-established Vandemoortele food group, Banquet d’Or® has entered the North American market offering classic French bakery items made with high quality European ingredients – real butter and cage free eggs – without requiring expert-level baking skills to achieve fresh, expert-level results. Designed to make the baker’s life easier, Banquet d’Or products eliminate the hard labor and typical early morning start through an easy and convenient process that allows for a broad assortment of high quality, freshly baked pastries all day long. That process is Vandemoortele’s unique patented technology – Bake’Up® – that allows for authentic French croissants and pastry products to go from frozen to freshly baked in 25 minutes. To learn more about other Banquet d’Or products or to contact our dedicated North American sales team, visit banquetdor.us.
About Vandemoortele:
Vandemoortele, the parent company of Banquet d’Or, is a family-owned, leading European food group that produces and sells high quality food products with a focus on sustainability from ingredient sourcing to product packaging and shipment. Founded in Izegem, Belgium in 1899, Vandemoortele concentrates on two categories: Bakery Products and Margarines, Culinary Oils, and Fats. The Vandemoortele group has a manufacturing presence in 12 European countries and sells to more than 95 countries, including the United States and Canada. The head Vandemoortele office is located in Ghent, Belgium. Learn more here, and connect with Vandemoortele North America on LinkedIn for the latest updates.
