The third in a series of webinars organized by the ASB Young Professionals Committee, Introduction to the Marketing Research Process, gives an insight into the current bakery market trends and explains how better decisions can be made in the workplace based on bakery consumer preferences. This live webinar will be presented by Lu Ann Williams on Aug 13, 2014 at 10:00 am EST.
Lu Ann Williams is Head of Research at Innova Market Insights. She started her career in The Netherlands twenty-three years ago and brings a unique global perspective on the global food industry. She is an active technology scout and frequent speaker at industry events. Lu Ann leads a team of analysts on the innova Database who are constantly looking for the next big trends.
Join us to learn how market research works, why it is helpful to the bakery industry, and what is unique about bakery consumers.
To read the rest of the story, please go to: American Society of Baking