HORSHAM, Pa. Arnold®, Brownberry® and Oroweat® Bread, makers of nutritious and delicious premium bread, announced today the removal of all artificial preservatives, colors and flavors from its Whole Grain line as part its new “No Added Nonsense” initiative that begins this week nationwide. The brand recently refined its recipes to meet consumer demand for the breads they know and love, but with simple, easy-to-recognize ingredients.
In addition to eliminating artificial preservatives, colors and flavors, Arnold®, Brownberry® and Oroweat® has also removed monoglycerides, Diacetyl Tartaric Acid Esters of Monoglycerides (DATEM) and high-fructose corn syrup from its Whole Grain line, which includes Oatnut, 100% Whole Wheat, 12 Grain, Healthy Multi-Grain and Health Nut. In previous years, the brand removed bromate, bleached flour, azodicarbonamide (ADA), SSL & CSL, and partially hydrogenated oils (PHOs) from all breads.
“Today, we celebrate our position as the largest premium bread brand in the nation to remove artificial ingredients traditionally used in large scale industrial baking,” said Jon Silvon, Vice President of Marketing for Bimbo Bakeries USA. “Our consumers told us they expected a bread baked using traditional methods that feature real, easy to pronounce ingredients. Our new ‘No Added Nonsense’ initiative allows us to answer that call. We look forward to expanding our ‘No Added Nonsense’ initiative to additional product lines in the future.”
“While Arnold®, Brownberry® and Oroweat® brands have been a staple in the consumer bread category for more than 75 years, we are proud that the brands continue to evolve and innovate to meet consumer demand for breads that taste like they were made at home,” said Barry Frake, Vice President of Research and Development for Bimbo Bakeries USA. “Our ‘No Added Nonsense’ initiative allows our brands to provide consumers with quality ingredients our founders would be proud of.”
Arnold®, Brownberry® and Oroweat® Whole Grain varieties are available at major retailers across the U.S. for the suggested average retail price $4.49. Arnold®, Brownberry® and Oroweat® sells premium bread selections in the U.S., including sliced bread, Sandwich Thins® Rolls, Pocket Thins® Flatbread, and stuffing. For a full list of products and where to buy them, please visit www.arnoldbread.com, www.brownberry.com or www.oroweat.com.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Freihofer’s®, Heiner’s™, Marinela®, Mrs Baird’s®, Nature’s Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®. BBU is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 32 countries.
