WASHINGTON, DC – The March 30 Morning Business Session during the American Bakers Association (ABA) 2015 Convention will take attendees on an exploration of the overarching theme of the event – “The Power of Baking.”
Todd Hale, retail insights thought leader and former Senior Vice President, Consumer and Shopper Insights with Nielsen, will share the results of his ABA-exclusive research on the impact of baking in the retail and foodservice marketplaces. During this session, “The Power of Bakery Categories,” Todd will discuss his deep dive research on the baked goods category’s strength and growth that makes it the number one retail driver. His presentation will be followed by a panel of retail and restaurant customers who will provide feedback and observations on his research, as well as the economic and market impact on both retail grocery and foodservice customers.
“Hearing Todd’s research inspired us to create the “Power of Baking” theme for Convention,” said Robb MacKie, ABA President and CEO. “I am confident that attendees will not want to miss this insightful session on why baking continues to be one of America’s most powerful industries.”
Todd Hale is a frequently sought-after industry and client speaker. He shares his insights on consumer shopping and buying, and media consumption behaviors and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category, and retail sales growth. Todd has more than 36 years of experience in the consumer research industry, including 30 years with Nielsen, where he held various marketing and sales management positions within advertising/product testing, advanced analytics, and consumer panel practice areas. Todd earned an MBA and a BA in Business from Wright State University.
The 2015 ABA Convention is taking place March 29 – April 1 at the Ritz Grande Lakes Orlando. As the premier annual gathering of the baking industry, top industry leaders will attend to hear from business and political speakers, learn about the latest trends, connect with industry colleagues, share ideas, and develop solutions on baking issues. More information and registration can be found at www.americanbakers.org/2015ABAConvention. Follow the convention with #PowerofBaking.
About the American Bakers Association:
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 700 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 706,000 highly skilled people.
About “The Power of Baking”
As part of its convention and yearlong theme, ABA will be sharing “The Power of Baking” with baking industry, policymakers and key influencers with focused messages based on economic, consumer and nutrition facts and research. Over the course of 2015, ABA will be illustrating the impact of baking in the retail marketplace by imparting data that proves baking is one of America’s most powerful industries. Learn more at www.americanbakers.org.
Source: American Bakers Association
