The findings from the shopper segmentation study provide a strategic roadmap for driving continued growth in the watermelon category. By leveraging these insights and targeting the heavy shopper segments, the industry can unlock opportunities for sustained category growth. …
Patrick Criteser, former president and CEO of Tillamook County Creamery Association, will guide Nature Fresh Farms as it expands its team, products and distribution to meet the fast-growing demand for its fresh, Greenhouse Clean™ fruit and vegetables. …
Jennie Coleman’s leadership has ensured that Equifruit’s growth remains firmly rooted in its mission: prioritizing fairness in every transaction, whether with retailers, farmer partners, or team members. The company’s innovative marketing — a fresh, humorous approach in a crowded grocery landscape — has helped engage consumers while raising awareness of the importance of Fairtrade bananas. …
Jim Roberts is a proven business leader with an unmatched understanding of the industry. During his tenure with Naturipe Farms, he has been instrumental in driving sales, shaping sales and marketing strategies, and enhancing the company’s position as a leader in the fresh produce industry. …
As part of the Healthy Family Project campaign at Lowes Foods, Crispy Green joins other partners in inspiring families to adopt healthy eating habits by purchasing nutritious, sponsored, good-for-you food items. …
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