Dollar Stores Poised To Steal Grocery Shoppers From Supermarkets
PRS' survey results indicate that supermarkets are still where most shoppers (91%) have purchased groceries in the past 3 months (in line with last year's 92%), and Mass Merchandisers are still their largest competitive threat (73% purchase groceries there – down from 76% in 2011). But this year's data shows that Dollar Stores are gaining momentum as the percentage of shoppers who purchase groceries at Dollar Stores has increased, from 32% in 2011 to 35% in 2012. …