Articles by Wilton

Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating

November 25, 2024 Wilton

Wilton, a leader in baking and decorating, debuted its first advertising campaign today, marking a significant milestone in the brand’s ongoing evolution. The campaign, entitled “The Wonderful World of Wilton” is a vibrant celebration of the joy and creativity found in baking and decorating and dares bakers of all skill levels to explore their creative potential with Wilton’s extensive range of products. This campaign underscores Wilton’s commitment to promoting the benefits of home baking and decorating and marks an exciting new chapter in its legacy of education and inspiration. …

New RBS 90° Laminator Offers Smaller Footprint, Flexibility, Easier Sanitation + More

November 25, 2024 Reading Bakery Systems

Reading Bakery Systems (RBS), a world leader in baked snack production systems, has introduced a new 90-degree Laminator for improved cracker production. This innovative design offers a smaller footprint, greater flexibility, and easier sanitation and maintenance. …

PA Beef Council ‘Beefs Up’ School Lunches for Pennsylvania Students

November 25, 2024 Pennsylvania Beef Council

The Pennsylvania Beef Council (PBC) announced that to date, 109 school districts within the Commonwealth are participating in the PA Beef to PA Schools Program (PBPS) for the 2024-2025 school year, with more expected to enroll in the coming weeks. Now in its third year, PBPS connects schools and food service professionals with cattle producers to provide fresh, locally sourced beef to students. The focus of the program is more beef, more often. …

Sysco Becomes Official Partner of the MICHELIN Guide Texas Ceremony

November 25, 2024 Sysco

Sysco Corporation announced its new partnership with the MICHELIN Guide, becoming the official wholesale food distribution partner for the MICHELIN Guide Texas ceremony. This collaboration will bring Sysco’s high-quality, premium products and culinary expertise to the most celebrated culinary event. …

Subway Unveils New Global Restaurant Design

November 25, 2024 Subway Restaurants 

Subway®, one of the world’s largest restaurant brands, is introducing “Fresh Forward 2.0.” Rolling out globally in 2025, the next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability. …