BJ's Restaurants, Inc. (Nasdaq:BJRI) today announced the launch of its new website at www.bjsrestaurants.com.
"Our new site plays a very important role in communicating not only with our existing guests, but also our future guests," said Matt Hood, Chief Marketing Officer for BJ's. "It was important to build a best-in-class website that tells our story and presents our brand through relevant, detailed content and the use of bold, vibrant photography that really captures the 'WOW' experience of dining at BJ's."
The menu section showcases BJ's menu and beverage offerings through an interactive media gallery, and incorporates the latest in social media marketing functionality by allowing guests to share their favorite items with friends on Facebook.
Key features of the new website also include:
— Improved location information including interactive dynamic maps
— An insight into the world of BJ's beer via a brewer blog
— A 'Kids and Families' section including BJ's KidsLink Website
The new website also launches a brand new BJ's Gifts & Gear e-commerce capability that offers guests the opportunity to purchase BJ's branded merchandise. For a limited time, guests will receive a $10 courtesy card redeemable at any BJ's restaurant with every online purchase.
All BJ's Restaurants feature an extensive menu with over 100 menu items that includes BJ's signature deep-dish pizza, award-winning handcrafted beer and famous Pizookie(R) dessert. BJ's highly detailed, contemporary decor and unique video statement, including BJ's 103" plasma display as well as several high definition flat panel televisions, creates a high energy, fun and family-friendly dining environment for everyone to enjoy. Hours of operation are from 11:00 a.m. to midnight Sunday through Thursday and 11:00 a.m. to 1:00 a.m. Friday and Saturday.
Source: BJ Restaurants Inc.
