When Dayton customers get a craving for a Domino’s pizza, picking up the phone isn’t their only option anymore. Many now get on their computers or flip open their smart phones and opt for online ordering.
Tristan Koehler, the franchisee for 19 Domino’s restaurants in the Dayton area, said ordering online is the wave of the future.
Domino’s (NYSE: DPZ) Web site has a unique “pizza builder” that lets the customer see exactly what their pizza will look like. Koehler said the ease of using the site is the reason why he believes online orders will continue to grow.
“Once a customer orders online, they always order online,” he said.
To read the rest of the story, please go to: Dayton Business Journal.