The chain
said the move Tuesday is its biggest introduction of new items at one time ever. It also includes iced coffee from Seattle's Best.
Chief Marketing Officer Mike Kappitt said the company has dabbled in breakfast for years since Burger King introduced breakfast in 1979 but is now making it a major focus.
The rollout includes a marketing campaign featuring six new television ads highlighting the menu overhaul. The campaign will last about twice as long as most other Burger King campaigns.
"We've almost abdicated it to McDonald's," Kappitt said of Burger King's breakfast, "and we feel that it's time to take it back, or at least our fair share of it. That's our ambition."
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