Restaurant Chains Play To Win With Fantasy Football Leagues

CINCINNATI — Fantasy football means real business for restaurants, and some big chains have launched promotional drives to score with dedicated players of the growing pastime.

Free appetizers, draft kits, meal discounts, gift cards and contests featuring sports celebrities are among lures for "draft parties" in which fantasy players select rosters of NFL players whose talents on the field equal imaginary glory for their fantasy coaches.

Dave & Buster's amenities include a free room, 10 percent off food, and a $20 card to play video and other games. Buffalo Wild Wings throws in $100 in gift cards and Hooters offers "season ticket" coupons totaling $500 with their draft setups.

Even as many Americans cut back on restaurant spending during the recession, fantasy football has been increasing as a source of regular customers — at least during the five-month season, which begins Thursday night.

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