Firethorn Holding, LLC, a leading provider of mobile commerce solutions, recently announced that 1-800-FLOWERS.COM has joined a continually growing list of retail partners who are ready to leverage SWAGG’s mobile application. Retail Merchants will soon be able make most out of SWAGG mobile application which is due to be released during the 2010 holiday shopping season. SWAGG enables smart, efficient and rewarding transactions while on-the-go.
As Firethorn’s direct-to-consumer offering, the innovative and “smart” SWAGG technology is bound to change the way customers interact with their favorite brands and shops. It will enable customers to purchase, personalize and exchange gift cards via a mobile device. The unique technology will enable mobile users to access account information, special offers and loyalty programs while on the go.
According to Chip Fishburne, vice president of financial and merchant services at Firethorn Holdings (News – Alert), consumers equipped with mobile devices will now be able to send/receive gift cards, personalized offers of their choice, and loyalty programs alerts and update using the SWAGG mobile application, thus making them more resourceful and efficient. Commenting on the partnership, he added, “Our collaboration with 1-800-FLOWERS.COM will bring consumers who live and transact in the mobile world the convenience of ordering right from their mobile device. The SWAGG mobile application will provide 1-800-FLOWERS.COM customers with a rewarding experience as they will be able to shop and purchase anytime, anywhere with the latest offers.”
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