SHEBOYGAN FALLS, Wis. — Johnsonville Sausage today announced the five winners in its "Share Your Ville" online video contest. The consumer-generated contest ran from May through July and gave people the opportunity to upload videos showing how they enjoy Johnsonville Sausage – whether that's in a specific location, with special family and friends or at a particular event.
"We were blown away by the number of incredibly creative and engaging videos consumers created through this contest," said Tony Rammer, creative director for Johnsonville Sausage. "During the online photo contest we held last year, we learned how creative and engaged our consumers were; however, we had no idea we'd see this level of fun, unique and thoughtful video entries. It was really exciting for us to see how much fun consumers have interacting with Johnsonville Sausage."
Share Your Ville Category Winners
•Familyville: Heather Bennett, of Everett, Wash., "Family Dinner"
•Friendsville: Peter Merian, of Lone Tree, Colo., "Johnsonville Makes Me Smile"
•Eventville: Andrew Grunow, of Wilmington, Del., "Dreaming of Johnsonville"
•Locationville: Zach King, of West Linn, Ore., "Johnsonville Western"
•Pro: Caleb Slain, of Grand Rapids, Mich., "A Most Lonely Pool"
Each winner in the four amateur categories will receive a prize package with various items from Johnsonville Sausage, The Coleman Company, Gander Mountain and Hefty – a value of about $3,000! As the winner in the "pro" category, Slain will receive a $10,000 cash prize. To view all entries, including these winning videos, visit www.ShareYourVille.com.
The "Share Your Ville" contest, created in partnership with agencies matrixx and Tech by Design, was part of an evolution of Johnsonville's "Blank-Ville" marketing campaign, which was first launched in spring 2009.
About Johnsonville Sausage, LLC
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and "Big Flavor" of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today.
Source: Johnsonville Sausage, LLC
