To keep pork in the slow cooker and top-of-mind with consumers, the Checkoff is encouraging home cooks to visit TheOtherWhiteMeat.com this fall to submit an original slow-cooking pork recipe in the "Search for America's Pork "Crock-Star" contest.
"The slow cooker is the not-so-secret weapon for busy moms in the kitchen," said Pamela Johnson, director of consumer communications for the Pork Checkoff. "With hectic back-to-school schedules, we are encouraging parents to take advantage of this time-saving technique with delicious pork recipes."
In the "Crock-Star" contest, consumers are being asked to submit recipes with eight ingredients or less that take 30 minutes or less to prepare, said Johnson. To help spread the word, as well as to support family mealtime and the 15th anniversary of its National Eat Together Week (Sept. 13), the Pork Checkoff is teaming up with Candace Cameron Bure and Chef Hosea Rosenberg, "Top Chef" season 5 winner. Bure, an actress and celebrity mother of three, appears on ABC Family Network's hit show "Make It or Break It."
"Making sure my family gets together around the table at mealtime is important but sometimes hard to do, especially during the school year. When the end result is less time in the kitchen and more time with my family, what better way to cook pork than with a slow cooker?" said Bure, who grew up on the set of the TV show "Full House" as D.J. Tanner.
The Checkoff is sharing tips and slow-cooking recipes developed by Rosenberg, such as the one shown here, at TheOtherWhiteMeat.com.
"To help maximize the Pork Checkoff's investment and impact, we also partnered with Crock-Pot® and Reynolds Slow-Cooker Liners," Johnson said.
For more information, contact Pam Johnson at PJohnson@pork.org or (515) 223-3528.
Source: The Pork Checkoff
