Highline Introduces Vitamin D Mushrooms

LEAMINGTON, ONTARIO – Adding vitamin D to your meals just got a bit easier. Highline Mushrooms is introducing new Vitamin D mushrooms to their product line-up. Vitamin D is an essential vitamin that many North Americans lack and now an 85 gram (3 oz) serving of Highline Vitamin D mushrooms offer over 100% of the daily required intake of vitamin D.

Although most people obtain vitamin D from fortified dairy products, fatty fish, supplements and from the sun, they are not aware that there is a fresh produce source of vitamin D – mushrooms are the only naturally occurring plant-based source of vitamin D. Thomas Boutros, Product Development Manager explains, “While mushrooms naturally contain vitamin D, they do so in small amounts. However, like humans, when mushrooms are exposed to UV light, they naturally create more vitamin D. Now we can boost the amount of vitamin D in mushrooms by exposing them to UV light – essentially doing the same as what sunlight does – so the North American public has a delicious way to increase their vitamin D intake.” This increased amount of vitamin D is created without the use of any additional supplements or chemicals.

With many North Americans experiencing vitamin D deficiency, this product offers a delicious, wholesome food that helps naturally promote a healthy lifestyle. The benefits of vitamin D are many-fold. “Vitamin D helps build strong bones and teeth and studies suggest that vitamin D also helps combat some cancers, heart problems, multiple sclerosis, osteoporosis and helps boost our immune system. North Americans are hearing more about the importance of vitamin D and the deficiencies that exist among our population and it’s exciting when a new product extension can naturally alleviate so many health issues that our society is facing,” added Boutros.

Highline Mushrooms is the first Canadian mushroom company to introduce Vitamin D mushrooms. They are available in two delicious formats:

• 6 oz Vitamin D Sliced Portabellas

• 6 oz Vitamin D Portabella Grill Caps

Source: Highline Mushrooms