No Free Lunch, And No Free Milk: Maine Tells Shaw’s To End Giveaway

Got milk? Got free milk?

Not anymore. Not in Maine.

The state has asked Shaw's Supermarkets to end a new milk giveaway promotion, saying it violates Maine law.

Shaw's, which initially had permission to run the program, immediately complied.

"On Monday, I asked them to discontinue it," said Tim Drake, executive director of the Maine Milk Commission. "It's against the milk commission's rules and statutes."

The industry's supporters say Mainers should understand what's behind the action.

On one hand, such supermarket promotions encourage people to drink more milk. But when milk is sold below the cost of production, it eventually drives more dairies out of business.

To read the rest of this story please go to: The Portland Press Herald